More On Apple S In House Ad Efforts Plans To Grow Team To 1 000 Employees
[youtube=http://www.youtube.com/watch?v=xTjejvnBJfU] Apple’s latest TV ad for iPhone 5s Following a report earlier this month that claimed Apple is in the process of moving its TV advertising in-house as it loosens ties with long-time partner TBWA. Today, AdAge adds more to the story noting Apple has been aggressively hiring from other ad agencies as well as “pitting TBWA/MAL against this internal agency with “jump balls” to mine the best creative ideas.” It’s pitting TBWA/MAL against this internal agency with “jump balls” to mine the best creative ideas, a controversial tactic with outside agencies, let alone an internal one....